Fashion Law: Brand Protection 101 for Creators in the Apparel Industry

Fashion Law: Brand Protection 101 for Creators in the Apparel Industry

Join ALAS, CARFAC, and Bhole IP Law to learn the basics on protecting your brand and why brand protection is important in the fashion industry.

We will discuss the different types of intellectual property (trademark, copyright, and industrial design). This presentation is targeted at emerging creators and startups.

Topics will include:

– The importance of brand protection

– Primary forms of protection – trademarks, copyright, and industrial designs

– How to determine which form of protection is right for you

– Domestic and global strategies for protection

– Case study examples drawn from the fashion industry

About the speaker:

Alessia Monastero is a branding and intellectual property lawyer at Bhole IP Law, working with creative clients across various industries including retail, technology, entertainment, and food & beverage. Her practice includes assisting clients with the protection, enforcement, and licensing of intellectual property rights, with an emphasis on trademarks. Alessia is currently an executive member of the Ontario Bar Association’s Intellectual Property Law and Entertainment Law Section, sits on the Intellectual Property Institute of Canada’s Anti-Counterfeiting Committee, volunteers with the Canadian Anti-Counterfeiting Network, and is a mentor with the Forum for Women Entrepreneurs. She frequently writes on brand protection issues relating to fashion and design, and was given the Barry D. Torno Award in 2018 and 2019 for her research in this area.

Register here


Mar 31 2022


6:00 pm - 7:00 pm